Vinny doesn’t know this brand exists. And that’s kind of the point. We’re quietly seeing how big we can build it before he finds out—no texts, no hints, no “quick question.” If he knew, he’d laugh it off and miss that it’s all about him anyway. For now, it’s our little secret. Shhh… don’t tell Vinny.

Our Friend Vinny was created as a tribute to friendship, the kind built over tee times, bad shots, inside jokes, and long post-round conversations. It’s about showing up, not showing off (okay… maybe just a little with some great gear). It’s about loving the game, the people you play it with, and the moments that matter far more than the scorecard. Vinny represents that spirit perfectly, whether he knows it or not.

And who is Vinny? He’s the guy who’s always in, always optimistic, and always convinced this is the round. He’s a bad golfer in the most lovable way, wildly confident, relentlessly positive, and completely unfazed by a double bogey. Vinny reminds us that the best players aren’t always the best golfers and that the best brands, like the best rounds, are built around the people you’re lucky enough to play with.

Because the best part of golf… isn’t golf.